About This Project

Bergdorf Goodman Shoe of the Day App

Focus: B2C creating a one of kind branded app to showcase the famous Bergdorf Goodman shoe collection.

I designed the first native app for Bergdorf  Goodman for the Neiman Marcus Group experience. I was the Creative Brand Manager for special projects and properties at the Neiman Marcus Group and I designed this experience and worked with my business analysts and developmental partners directly to create this one of a kind mobile fashion e-commerce app. The goal was to create an app for the Bergdorf Brand that would highlight the famous 5Th floor shoe department at Bergdorf Goodman’s Manhattan’s store and sell limited quantity and exclusive shoe designs for fashionistas.

 

Wins:

• First Native App for the Bergdorf Goodman brand

• First Introduced timed sales via mobile app

• Average price point 750.00 – 1500.00 shoes

• One shoe style sold per day, for 24 hours only on pre-sale

• Lead to 500k+ in new revenue per month for the Bergdorf goodman brand.

Category
Design, Design Leadership