About This Project
I designed the Citibank Mobile Wallet platform experience. I was the team lead and Architect and worked with our developmental partners directly to create this next- gen platform. The goal was to create a framework and platform that Citi Bank to deploy across its regional banks world wide, across iOS, android and web platforms and have regional banks choose the functionality they needed to service their regional customers. It was the first Citi project to encompass next gen FinTech technologies and it helps Citi to cement its place as a Financial Innovator.
Citi Pay
Focus: B2C, B2B, creating a best in class financial products that are simple to use and ele- gant in design. This product will be used to position Citi as a leader in micropayment and mobile commerce worldwide.
Since joining Citi I have played a pivotal role in defining and designing the following solutions: Citi Pay North America Region iOS ( US & Canada )
Citi Pay North America Region Android ( US & Canada )
Citi Pay Banamex Region iOS ( Mexico & Latin America )
Citi Pay Banamex Region Android ( Mexico & Latin America ) City MasterPass APAC Region ( Asia Pacific )
City MasterPass North America Region ( US & Canada )
City MasterPass Banamex ( Mexico & Latin America )
I have implemented and integrated following platform and systems into my UX: MasterPass & Visa Checkout
Paypal & Zelle P2P
Near Field Communication / Card Virtualization for Online Purchases Tokenization / Multi-Factor Authorization / One Time Password
Device Level Authentication / Touch ID Geolocated Offers
3D Touch
Citi NXT – Next Generation Checking Account On-Boarding with Alexa integration
Design UX architecture for Citi NXT next-gen mobile checking account onboarding
Integrated Alexa Skill Prototype for future use
Latest version Deployed and showed 38% increase in mobile checking onboarding completions
Citi Tokenization and Card Control TCC
Design UX architecture for Citi’s virtual card tokenization and control center
Allows users to control anywhere there Citi card is on file
Creates tokenization of card so real credit card credentials are never exposed to hackers
Allows users to track and control spending
Wins:
• Upon launch we saw immediate adoption of NFC and Virtual Card technologies with the heaviest penetration in North America, Canada, Central America, and Asia Pacific Regions.
• Created framework Citi could leverage across platform & regions
• Drove Adoption of next-gen FinTech technologies
• Created best-in-class mobile payment experience
• Cemented Citi’s place as a FinTech innovator
• Citi NXT mobile checking onboarding redesign saw 38% increase in mobile checking completions
Citi Pay NFC ‘Tap & Pay”